Perfect Home
All right guys.
So in this video, I’d love to share with you a way to properly optimize or get the perfect home page.
You know, often times what I find is business owners get their about us or meet the team page confused
with their home page.
There are often times, uh, optimizing their home page for About Us and all these different services
that they offer, and then they struggle to rank their internal pages or struggle to rank for their
own brand.
So what I’d like to walk you through right now is I’ll draw it out for you, and I’m going to give you
a step by step of suing the perfect home page, or at least a variation of a perfect home page, because
I know there is no such thing as a perfect in this world.
So right here I’ve pulled up my whiteboard.
and here’s what we are going to do.
Now consider that this little rectangle box right here is the home page.
All right.
Now design crow are separate than the SEO itself.
All right.
So what I’m going to walk you through here is the perfect home page and how we can optimize around our
brand.
So that way we are not competing with the internal pages, and we can at least get and convey the proper
information to our potential customers.
Okay, so let’s go ahead and start getting into this.
So anytime we are on a web page, there is always a title tag.
Let’s pretend the name of our brand is Net Mafia SEO company.
So I am going to set the title of this page as.
Net Mafia SEO company.
Now this title tag would show up on the Serp results.
I would say search engine results page.
Whenever someone finds SEO company or searches this SEO company keyword in their search engine like
Google or Bing.
They would find obviously few organic search results or organic listings.
Now, if the title of my page contains this word, I have made this as my branded title web page, right?
So this is what I am going to use next, is that you’re going to have an H1 tag for your page now Now,
generally only one H1 tag is used for your web page.
Again, this is going to be.
I’ll just duplicate this and instead of title I’ll just use h1 tag.
Now why is my H1 tag and title tag the same?
You have learned in the previous videos.
You know what?
I have just taught this in the previous videos?
that H1 tag and the title tag content can not be the same.
You have to add some variations in your H1 tag, even though plugins like Yoast SEO or Rankmath might
make the H1 tag the same as your title tag, but you have to jumble up or mix up the words you know
H1 tag to make it more relevant, right?
But then why am I contradicting my own statement by making the title an H1 tag the same?
Because we want to make the homepage branded.
Now I know that you offer a magnitude of multiple services, and that’s why you know you will have a
header at the top with a drop down menu, and that’s why you will have internal blocks on the page itself.
And at the bottom you will also have a footer.
Right.
That’s the basic structure or layout of any web page, not just the home page I’m talking about.
So when we are talking about optimization zones like the title tag and the H1 tag, this is for optimization
of the page that we are on.
So we don’t want to be talking about services like website SEO, e-commerce, SEO, local SEO, YouTube
SEO, Amazon SEO, etc. etc..
If you have multiple services, we want to put those in our title tag.
We want to put those in our footers.
We might want to have a paragraph, text, or a text on page that’s sized differently in order to convey
that message.
But at the end of the day, what we really want is we want to optimize around our brand name.
And then I’ll give you some instances for other pages.
All right.
So again, now in no particular order, this is generally what we want to see.
Our title and our H1 tag which will be the same as our brand name.
So let’s just say we have an H2 tag who is something I would write something like.
Let’s just say the H2 tag contains the text which will be who is behind.
Net mafia.
Okay, there seems to be some type of error behind Net Mafia SEO company.
So over here, oftentimes what I’ll find is business owners will create an About Us page separately.
But this used to be important many, many, many years ago.
And maybe for a blog maybe then it is an important because when I see a lot of information online related
to blogs or affiliate, I would want to get to know the person before I, you know, uh, gather the
knowledge from that web page or even purchase a product or a service through that link.
So that is also one of the reason why even my company website has an About Us page, despite my company
being a service based company.
But since I publish blogs on a regular basis and I put out informational and occasionally some commercial
content, I would like to, you know, present myself to the viewers before they, you know, gather
the knowledge from my blog post.
There has to be some kind of authority and build trust with your viewers.
And, uh, basically that’s why you would need an About Us page.
But generally speaking, if you are offering services or you are a service based business, you wouldn’t
necessarily require an additional About Us page.
You would essentially add that within your home page itself, you will have other pages like meet the
Team.
If you have other people working along with you within your company or you know, you have, um, you
have, uh, multiple different branches across the state and, uh, you would like to showcase all the
people who are working under you.
And, uh, that’s the only reason why you would essentially want a meet the team page.
All right.
Other than the meet the team page, you would also want a contact us page where you would list down
the name, address and phone number to maintain the, uh, you know, the nap across the citations and,
uh, continue the consistency.
So essentially, you rather use me, the team, and give a brief description of who you are and then
talk about your team members and more about the team, and then drill about them in an additional page.
So all in all, the home page is here’s who we are, here’s what we do, here’s where we do our services.
Here’s our team.
Here’s how to contact us and all other things.
Does that make sense to you all?
All right, let’s do another H2 tag.
I’ll just make a duplicate of this.
And within this h2 I’ll add I’ll add something like why hire Net Mafia SEO company?
All right.
Let me also add question mark at the end.
All right.
So this is an H2 tag.
Now we can have an H3 also in this page let me first structure this in a hierarchy way title will be
right here H1 will be under this.
Each two will be like this.
Each two again will be like this.
And now each three will be somewhere like here.
So I’ll just do H3 and the content will be what does.
Net mafia.
SEO company do.
All right.
So this is what I’ll put up in my H3 tag.
And here you could lay down where we have our paragraph tag.
And you could go on and on and write everything in detail.
So within the paragraph text I could add details.
Here I’ll just keep things simple and I will keep this as details.
So this would be details about what does Net Mafia SEO company do.
What do they generally do in terms of SEO?
Do they just focus on on page?
Do they just focus on off page and link building?
Or they take every little aspect of SEO, whether it is on page, off page, technical, auditing your
website, setting up your, uh, Google Search console and analytics everything.
Is that something that net mafia SEO company do?
If so, we will list down all the details within the paragraph text.
All right.
So this is how you do.
And then you could play around by, you know sizing it a bit differently.
And we could say that, um, you know, services like local SEO is offered, e-commerce SEO is offered,
YouTube SEO, Amazon SEO are other bunch of different Seo’s services that are offered by Net Mafia SEO
company right now.
One thing that I am noticing right now over here is that while I was creating title for the home page,
I forgot to list down meta description, which goes hand in hand with the title because the title and
the meta description would show up on the SERPs rather than within the home page itself.
So before a person lands up on our website, they would actually see up the results on their Google
search results.
Now, in order to make them actually want to click on that link so that they will be redirected to our
home page.
We have to craft a compelling title and meta description.
So the meta description words it’s going to contain, it’s going to be something like let me just write
it down right here.
Meta description.
And I would say something like the primary service that we offer followed by a hyphen.
And then I could add address.
Then again I would add a hyphen and then the phone number phone number.
And lastly a call to action or call to action would contain something like call now.
All right.
So this could contain something like call.
now.
All right, let me just, um, extend the size of my this, uh, rectangle box so that it fits the content
properly.
All right.
So this is basically an SEO structure.
Right now we are building a page from an SEO standpoint.
So our title would be the primary keyword, which is SEO company, and it has to be branded.
The same goes with our H1 tag you can see right here.
Then within the web page itself you will add a bunch of different H2 and H3 and the paragraph text which
will contain all the details.
Now we have covered that, uh, you know how to go about it, that how many h2’s how many h3’s do we
need on our web page to beat out our competition?
We have covered that in the last lecture, so I’m not gonna reiterate over that again, but I hope you
get the crux of it.
Lastly, we would also want something like an H4 tag where I could, you know, want user to take some
action before they just, uh, bounce off from the page so I can add something along the lines of let’s
just add an H4 tag.
So I’ll just add this and I’ll say H4 tag something like, uh, how to hire, you know, net Mafia SEO
company.
I’m not going to write everything in detail.
I’m just, uh, uh, arranging this over here.
This is an H4 tag, and then you could put information about the company, which would be in the paragraph
text again.
So I’ll just make a duplicate, I’ll add it right here.
And this details, uh, we are not talking about the design itself.
Right.
Whatever I’m structuring right here, we are not just taking into consideration about the design we
are considering in terms of SEO, and this is generally you optimize the home page of your local business
website.
All right.
Let’s furthermore get into this localization because this content structure will be on our home page.
So right here I’ll just extend my, my, you know, this, um, box right here.
Let me just, um, do it like this.
I hope so.
You guys can see this entire rectangle.
White box.
All right.
I’ll also arrange the content in a way that it appears as the body of my web page find.
Let me just grab all the text.
Fine.
Here’s what we have.
And I could maybe maybe I could, uh, change the font size so that we could fit all the other content.
All right, this is how it will go.
Now, at the top of any web page.
Not just your home page, but within your website.
Obviously, you are going to have a navigation bar from where people would click on at different internal
pages.
So right here let me just just add one separator or a stroke which will form something like this.
So at the top this is like a navigation bar.
Here you would add your header the header tag.
All right.
Then you would add something like meet the team.
And just below the meet the team you would want to add this as a dropdown.
So I will add something like let’s let me just put it like this that we have a privacy policy page.
Then I have the terms page, then I have group page.
So all these things would would actually show up.
Let me just, uh, drag it down a little bit.
And uh, just give me a moment so that I can, you know, place it right down here, mind.
Mine.
And, uh, within this, I would like to leave some space.
And, yeah, this is exactly how I would want to show up.
Then we’ll have the services option.
Right?
Services.
And just below that we would offer a bunch of different services.
So service one.
service two, service three, and so on and so forth.
So this is another, another option a dropdown menu.
And lastly we would have a contact contact us page where we would add the name address phone number.
We might even embed the Google Maps within the web page.
And uh can add an appointment booking plugin and access to your calendar so that they can book appointments
and so on.
It depends, but, um, what you’ll need to follow is the name, address and phone number.
And, you know, preferably also embed the map, the Google Maps embed.
Fine.
So this is what you would want to add.
One additional thing that I would suggest is that just just uh, besides your H1 and h2 tags, I would
want you to add a form as well.
So this form is basically something like a fill up form where people would fill up their name, their
email address, and what exactly are they looking from the company.
So are they looking for some purchase?
What kind of inquiry they would like to make?
And based on those inputs, you could follow up to that warm lead.
Now, I know I am not going to go in detail about how you should conduct your business, but this is
an ideal way to get more conversion on your website in terms of SEO structuring for your home page.
All right.
What you do not want to do is that put secondary pages, for instance, if you are putting up keywords
like local SEO Mumbai or local SEO New York in your H1 tag or H2 tag, we do not want to optimize our
home page for that particular keyword.
Why?
Because we have a separate page that’s about that topic itself.
It is already optimized for that keyword.
So this is essentially how you make your branded homepage in your header.
You will have your main stuff right here at the body.
What we do over here is where we are, where you can find us, meet our team.
You can drill down on the topics, but the homepage is to be branded.
And this is how I would do it if I were to start all over again.
The heading tags are for the optimization, not for the primary keyword that belongs on other pages
that we are optimized for.
But you are only competing with yourself if you do that.
You will be double optimizing a page.
You’re essentially going to be a victim of keyword cannibalization.
You’re not going to get any extra credit for it for it.
If you are ranking for a particular keyword for which you have already made a separate service page,
and you and you are using that same keyword within your home page itself.
You’re just going to get demoted.
So I hope this was helpful for you.
And, um, you know, just by laying out the home page to make it more branded for a local business.
One last thing before I end this lecture is after you put out the body content, which is right here,
you would also essentially want a footer at the bottom of the page.
So let me add a separator where you’ll have a footer.
Now this footer again would contain the title of the page, the title right then in the middle you would
essentially help people to navigate between different pages of your website.
So you could list down all the pages, all the internal pages, like, uh, your services, your blogs
and so on.
So you do not want to, you know, redirect to a drop down like services.
You would essentially want S1S1S2 and stuff like that.
So this is how you would want to list on all the pages in your drop down menu.
You could also redirect the traffic to your social media profiles.
That is a really great way to build trust and credibility around the space.
So social media profile or social media links I would say.
And again lastly I would add the name, address, phone number and if possible you could also add Google
Maps embed.
All right.
So if you have any questions, if you have any questions do not hesitate to leave it down below.
And I’ll look forward to seeing you in my next video.
Take care.
AI SEO Optimized Content To Help You Rank in No Time!
All right guys.
So in this video I’ll be showing you all how to create a compelling content piece using AI that will
help your website rank in no time.
Like, seriously?
No kidding.
And, uh, it’s not as simple as you can see on my screen right now.
This is just, uh, you know, ChatGPT page.
Uh, you’re not gonna use ChatGPT solely to create content pieces for our website, but we’ll be using
one of the most powerful tools that I have found quite some time ago.
And, um, I have a first hand experience using it.
And, uh, let me tell you that it’s really game changer.
So the app is called Frase IO.
You could just go to over Google and search for phrase IO.
Once you click on the first listing that you would see, you will be redirected to a page like this.
Now you could get started for free by not entering any of your card details, but you’ll be restricted
to creating only one document, that is, one blog post or one piece of content.
And, uh, you know, you will be.
It has some integrated AI features, functionalities using which you can write some content.
So you won’t have to actually jump between ChatGPT and Frase.io again and again, but you’ll be restricted
to using only 2500 words or so.
If I remember correctly with the free version.
Now, this free version is just so that you could get an idea how this app works and, you know, just
to see results that how much, how much, uh, you know, benefits you are reaping out by using this,
this, uh, tool Once you start making money, you could just, uh, you know, opt for the paid plans.
And it’s pretty cheap, I would say.
So you could get started for free.
And, uh, you know, previously we have seen that, uh, the six best on page SEO secrets that nobody
is selling you.
And, um, it contained that, uh, you know, you need to first analyze what your competitors are using.
You need to calculate the average word count, the average heading tags, the average keyword stuffed
in the, uh, in their heading tags and so on, and stuff like.
Correct.
So let me tell you that using this application, using this tool, you wouldn’t have to do that thing
because it’s going to do it for you.
So this is how the page would look like once.
I’ll just we’ll just write everything from scratch.
I’m not just going to skip like that.
I’ll take you through every little thing of this tool and we’ll create content.
So once you create a document by entering your keyword that you want to rank for, all you’ll see first
is all the competitors and people who are ranking organically, and it’ll scrape out the data for you.
So it will show you the average words that you will need in your blog post.
So in this screenshot, you can see there are 3302 words minimum required to beat out your competition.
You will need 24 headers.
You’ll need 43 outbound or inbound links.
Inbound is something that, uh, your redirecting to few of your internal pages and outbound is something
you are you are outsourcing or you are linking out to some different blog posts of different websites,
then at least ten images are required and so on.
So it will also give you live score about how much does this content weigh in terms of SEO.
So you can see the average score is 45.
And once you go past it, your chances of ranking higher than your competitors increases.
Now there is no actually guarantee, but let me tell you that, at least in terms of on page, you can
completely rely on this, on this tool to create, uh, blog posts and, uh, even your service pages
for that matter.
But I wouldn’t recommend you all to stick with this for reading service pages simply because, uh,
the kind of services that your competitors are offering might not be the same that you are offering.
So in that case, I would suggest you all to, you know, manually, uh, calculate the average word
count, the average, uh, heading count and, uh, what kind of content in general they are utilizing
in order for those service pages ranking on SERPs.
Right?
So this would be a great starting off point, I would say.
And uh, you won’t, uh, actually need to hire, uh, content writer and, uh, pay them, you know,
hundreds and thousands of dollars every single month.
So you’ll you’ll save out a bunch of money by utilizing this tool.
And if you’re scaling as an agency owner and you’re outsourcing your work, uh, you know, to other
blog writers, I think, uh, this is the best thing that could happen to you.
It’s a one stop shop solution for creating on page, uh, you know, for creating content pieces for
your website or your client’s website, I should say.
So the thing I’m, I was actually saying about, but I digressed a little bit, is that, uh, even
though this app is super great in terms of creating content pieces and, uh, ranking and, uh, you
know, just, uh, just, um, excelling in terms of on page SEO, there are other factors which will
help you rank higher on search results like the domain authority, the number of links which are coming
into your particular web page.
Um, it could be a bunch of other things as well.
So this is not just limited that, um, you are going to write content using this tool and it will instantly
help you rank.
This is one of the reasons, one of the ways you can help your content rank higher on search results.
All right.
so what I said that it will help you rank in no time.
It’s not that.
I was just, uh, you know, uh, blabbering out.
I was genuinely meaning it because, um, I’ll also I’ll also teach you all how to actually perform
link building, you know, work on your off page SEO, work on the technical SEO side.
So all the three pillars, if all the three pillars of your website are strong and you are creating
content on a consistent basis, definitely you can actually help your content pieces rank on, um,
your search results and uh, it will help you get a lot of traffic, right?
So without wasting any time, let’s just jump right into it.
So right here I have this, um, kind of a page you would see after signing up and it would ask you
to enter the search query for which you would like to create a document for.
So I’m just going to paste the keyword, which is how to verify my business on Google.
Now we have seen earlier how to do keyword research using different AI tools and different tools, you
know, and different metrics which are important to consider, uh, while narrowing down which particular
keywords you would like to rank for.
So after creating that kind of an Excel sheet, I am using this keyword to actually create a content
for right?
And as you know, the intent behind this is informational.
This is not a commercial, transactional or even a navigational intent.
It’s purely informational.
And I think for informational search intents, this, uh, this tool could be very useful, um, in
terms of navigational, commercial and transactional, I would say you could take the help of this app,
but I wouldn’t say completely relying on it.
It is best to be used for informational search intent, uh, content basis.
And uh, it will generally help, uh, you know, at least get visibility for your website.
Fine.
Once you do this, you can select the country for which you would like to rank for, and you can select
the language as well.
So I’ll just stick with the default settings and I’ll create document.
You can see right here.
The free trial includes one document, one search query, and 2.5 thousand words.
That is about 2500 words that it can write for you.
Once we click on this, you can see right here we can start research process.
And it will just pull out all the statistics which are there about our competitors.
And uh, it is just going to pull up all the stats right here Now, using those stats, what you can
do is you could just pull out all the edge tags, heading tags, the title tags, the FAQ section,
and bits and pieces that is helping your competitors rank higher on search results.
You could reverse engineer their process to help you beat them.
All right, that’s what SEO is all about, at least in terms of on page.
This is what you do you You essentially spy on your competitors.
You see what kind of strategy they are using, and you try to reverse engineer their process and try
to emulate what they are doing.
All right.
So by doing this process, it is definitely going to help you rank higher on search results.
So let us just give it some time.
And while it is processing we’ll wait.
And um, you know, I’ll just skip to that part where it has loaded everything.
All right, so the research process has, um, you know, ended.
And here you can see that, um, it is showing up all the search results that, um, that people are
ranking for.
So here you would find that, um, people also ask section.
So within Google itself, whenever someone enters this particular keyword they would find this in their
Google search.
So we could answer these questions in the FAQ section of our blog post.
Now, I always recommend you all to stick with some kind of a structure.
Let me just show you what kind of a structure you all should follow when it comes to creating your blog
post, so assume that right here we have your blog post.
So this is generally a structure that I usually follow in my business website.
So at the top you could have an image.
Now this will be a featured image.
Now this image will be shown in your SERPs as well.
All right.
So this image let me just right image and I’ll just I’ll also what I’ll do is yeah.
So I hope you get the point about image being like this.
Since I have to fit everything within this space I have.
I have just created my featured image size a little bit smaller.
Now just below that I would add the excerpt text right now excerpt would show up.
Excerpt is basically like, uh, I would say a small or a brief description about what the post, what
the content piece is all about.
It’s going to give a quick idea about whether this blog post is even worth giving a read or not.
Now this won’t show up in your in your SERPs.
Why?
Because this is not a meta description.
It’s an excerpt of a blog post.
But if this is not going to be show up on our, you know, Google SERPs, then why should we include
this in our blog post?
Yes, that’s a really great question.
So this can come in handy when you actually have a blog post section, a blog page where you have a
bunch of different blogs.
So this is how it would look like.
So at the top you have something like let’s say blogs, and just below it you have a bunch of different
blogs where you will have the image, then the title, the title of the blog, and then the excerpt
of that post.
So, you know a bunch of different blog posts you could line up like a product.
So let me just, um, do it.
So like this.
I would say.
You know what?
Let me just undo.
I’ll just make a duplicate here.
Another duplicate.
Oops.
Another duplicate.
Like this.
Like here.
So something like this.
So at the top you have the image, the title of the blog post and the excerpt.
So when someone is just, uh, landing on your web website, the home page, and they would like to
see all the blog posts that you are publishing, they could just click on the blog’s, um, page or
the blog’s, um, I would say header menu, and they will be redirected to the page where they would
see a bunch of different blogs that you have published so far.
Or you could also include this within the home page itself.
All right.
So this is how you can show up and the excerpt will get displayed right here.
Fine.
Now just below the excerpt I would recommend you all to create key takeaways section key takeaways.
Now this key takeaways would actually conclude what the entire blog post is about in bullet points.
So these are like a quick I would say, um, quick snippets which Google will analyze it and will show
up in SERPs.
Right.
If I search for, let’s say, what is dividend investing.
And the first thing that shows up the definition that a dividend is typically a cash payout, etc.,
etc., whatever.
Uh, blabbering is there over here.
This is being pulled out as your search snippet.
You can see it’s featured snippets.
How is Google able to extract this as featured snippets?
Obviously, if you write all the relevant and actually meaningful content within the start of the blog
post, Google will be able to capture all that and display it as your featured snippet, so you could
include all the key takeaways in bullet points so you could write bullet point one, then bullet point
two, and so on and so forth.
So I hope you get the point about using key takeaways in your blog.
Then it would, or what you could do within this blog post itself.
You could use image as an overlay.
You could use your image as a background overlay right here.
Let me just write this as an image.
And here you could write the H1 tag.
All right.
This is an H1 tag.
Now h1 tag as you know should contain your keyword.
It should be a little bit different than your title tag.
Title tag should also contain the keyword, but the keyword should appear at the start.
I’m not going.
Not gonna reiterate over and over again about the things that we have already discussed in the past.
All right.
This was just a quick recap about what we have been covered so far.
Fine.
Now below key takeaways I would, I would, uh, would follow this kind of a procedure where I have
this as um, I would say here I have an image.
So let me just draw it out like this.
I have one image now just below this image I would use an H2 tag right.
I would use an H2 tag, which is relevant to the content that I have.
Also has a variation of the keyword and below this H2 I would have the paragraph text fine, and I would
kind of repeat this process.
I could mix around with h3 and h2 h4 also, but uh, we’ll see that you know how many H2 are required,
as suggested by phrase and so on.
Now lastly, at the end when you complete writing your entire blog post, I would recommend you all
to include a conclusion section.
Now how is this going to help and what you should include in the conclusion section?
So basically, in conclusion, you sum up what your entire blog post is about and you actually come
to a conclusion.
It’s like a decision.
Just to give an example, let’s say the topic is about let’s say on Paige versus off page SEO, which
is more important in terms of SEO.
So at the end, even though both go hand in hand and both needs to be important.
But let’s just stay for a moment that I say in conclusion.
So to conclude this blog article, I can write something like that.
Uh, link building is, uh, better because it helps you, uh, you know, create authority and, um,
increase your domain authority and domain rating in Google sites and, uh, makes your content more
authoritative around the space around your niche and which will eventually help on page SEO rank.
So I could include this.
And in the conclusion, what is most important is that you include a call to action.
So CTA in the end, which makes your user want to actually book an appointment or at least contact you
to explore more about your services or products that you sell.
So this is about conclusion.
And after conclusion I include something called as FAQ.
So FAQ section is frequently asked questions where you list down all the questions suggested by phrase.
You can see people also ask.
You can include this within your FAQ section and you answer them again.
This will help you get featured snippets in Google search results.
So we want to optimize our content in the best possible way.
All right.
You need to do all this stuff.
And you could go slightly above and beat out your competition by adding one more area, something called
as I would say, uh, this is called as table of contents.
Table of contents, where they will have a bunch of different topics that they could jump around.
So H2.
So here the h2 will be written.
Then there will be h3.
A bunch of different H3 is a bunch of different H fours.
So at the start of the content itself they could just click and they will be scroll down to that particular
H2 part.
So this is how uh, you know, you could help your user get straight to the point.
Fine.
So this is table of content.
It actually helps, uh, you know, uh, increase your audience or viewer retention rate and just below
table of content, I would also like to add a section which would be recently published recently.
Published posts.
So here you could arrange the first or the last two.
Last last two published blogs or articles.
Right.
All right.
So I hope this makes sense to you all.
And you all followed this, um, you know, this structure of creating a blog post now that you have
understood this structure, this is not in terms of design.
Again, you could play around with the design.
This could be in the left hand side.
This could be the right hand side.
It doesn’t matter.
What matters is that what kind of what all things you need.
Uh, you know, these are the mandatory things that you need in your blog post in order for your page
to rank higher on SERPs, right?
So these are the things that are required.
And, uh, let’s get into creating the blog post itself.
So right here you could see that, uh, we have different tabs.
Here is the Serp, here is the outline.
Here is optimize.
And here we have links.
Now once we come over optimize you would see when you are writing content you will find that.
What is the average word count required.
How many average headers do we need.
How many average links do we need now this is a cumulative of internal linking and external links.
You could add two external links and maybe seven internal links.
It doesn’t matter, but you need to get more than nine links in your blog post and at least two images
within the post itself.
And you could see these are a bunch of different keywords that needs to be stuffed within the blog post.
Now, stuffed is not a great word to be used because we are not actually, you know, using any black
hat techniques.
We want to actually make use of this in a relevant fashion.
So ideally, since the the topic of the blog post is how to verify my business on Google.
So obviously this is related to GMB which is Google My Business and Google Business profile is a variation
of GMB.
Right.
So we could incorporate these kind of keywords within our blog post, which would go hand in hand with
our content and it would make relevant find.
So this is the H1 tag of our title.
Or I would say this is the H1 tag of our blog post.
Then you have Serp.
Now using this Serp what you could do is you could just copy right here in this right here, this button,
you could just paste this within the page.
Now these are all the questions that will answer as a part of our FAQ.
So I could add something like FAQs.
And I can even format this instead of the paragraph text.
I could make this as an H3 tag.
Fine.
Or I could even make this as H2 and make these H3 questions as my H3 tag.
And that’s going to help me a lot because Google, as we have discussed previously, also, it uh,
analyzes the H1 two and three tags more fast than any other tags.
Fine.
So this is how you add the FAQ section then.
Uh, we have a bunch of different, uh, ones.
So we could just click over here and we could see.
Let me just, um, go back over here.
Um, okay.
So.
Okay, so, um, right here, you could see this is kind of an H1 tag.
You could see we are not going to simply use the keyword itself, but we want some kind of relevant
words.
Uh, which will make sense, uh, to our keyword itself.
Right.
We want to make the blog post relevant.
We can’t just write, uh, the keyword itself within the H1 tag.
So we have a bunch of different ideas to be used as our H1 tag, which is verify your business on Google,
uh, which is Google Business profile help.
Right.
This is from Google.
Google official website itself.
You can see there that domain domain reading is 99.
There are about four links.
Outbound are internal links.
There are about 1100 words and they rank number one.
So there is no way that you are going to beat Google because Google has 99 domain authority.
But at least what you could do is you could rank two, three, four, five, or at least in the first
first page itself.
Right?
So this is, you know, even the second result is occupied by Google.
Because obviously, since we are talking about how to verify my business on Google, it’s it is completely
you know, it’s Google Space.
Because if you’re talking about Jack and if Jack is not answering question about himself, who else
is going to answer it?
Would you listen from Nina, who is not Jack?
No.
If you’re asking a question related to Jack, you would rather listen from Jack himself, right?
So this is something like that.
Over here you can see a bunch of different H1 tags that you could use within your, within your content.
So right here what I will do is um, instead of just, um, being out, uh, Google, you can see right
here this, this website has 18 Da.
If you manage to get high quality backlinks and your domain has maybe let’s say 20, 30 or even 40,
which is really great domain rating, you could easily beat out your competition, this particular domain,
and you could rank number five for this.
They are just using 52 words within their blog post, so they have a mini article I would assume, and
you could beat them by, you know, having more domain authority within the website.
This website has 19 Da and it’s ranking number three.
So you can see this is so low, difficult and high volume keyword that it has 1100 keywords and I think
it must be getting a pretty good traffic.
So let’s try to copy the H1 tag that the person is using this website is using.
So here the H1 tag says how to verify your Google My business.
So it’s like exactly the same keyword used.
And that too in the first place.
And then it has 2024 methods.
Right.
So you can see Google My business profile.
Or what you could do is instead of uh, like this, you could stick with how to verify how to verify
your business.
On Google.
And then I could write 2024 methods instead of this.
I could write, um, expert expert Expert techniques.
Write something more catchy.
Something more.
Clickbaity.
Something more, uh, prove you as the authority in this space.
So expert techniques are, I would say, um, 20, 24 hacks.
So if you include the year, it makes your content, uh, new and fresh.
So you could make use of something like this.
All right.
And this will be your H1 tag.
So let me just paste it right here.
And right now you can see the score is literally zero.
Because we haven’t actually started with creating content itself.
Here you have the H1 tag.
Here you have the different FAQ section.
Fine.
Now the H2 tag here you have how to get your business verified on Google Google my business verification
methods.
So here are different methods.
So instant verification is one of the methods.
Video verification post card verification phone call verification.
Now these sort of keywords these sort of heading tags, uh, you know, which actually contains the
keyword itself.
Like it’s straight to the point.
You can’t just play around and add a fluff to it.
So in this case it doesn’t make sense to, you know, add things which, um, which, uh, you know,
I would say that um, is largely different from your competitors.
So I’ll add all the H3 tags within my web page, and I’ll make sure that, uh, they are following the
same heading tag format.
And I’ll also add this as the H2 tag, which will back this, um, h3 tags.
So instead of this H2 tag I could play around and say something like uh, various GMB verification methods.
Now I can just, uh, simply, you know, keep on writing about, uh, things without even considering,
um, whether I’m including all the keywords or not.
So I’ll just go back, I’ll go to optimize.
And right here I will see as soon as I click on optimize, you’ll see that phrase will automatically
highlight all the keywords which are being used.
So all the keywords which are highlighted in green color, that means um, they have exceeded the the
recommended amount of time that needs to be used.
And yellow means that you’re almost close to, uh, you know, reaching the, the minimum minimum number
that you need in your article red highlight would mean that you’re using it.
Um, uh, like, uh, not appropriately, I would say.
So you need more of those keywords, right?
So you could you could actually see that various instead of GMB.
I could write various, um, Google business profile verification method.
So various Google business profile verification.
Verification methods.
So right here you can see earlier we had only 4%.
Now we have jumped to 9%.
So it’s like a 5% increase just by writing Google Business Profile.
Right.
So you can see we are using one keyword now just by using Google Business Profile.
We are like, um, you know, making use of two keywords at once.
So this is business profile and this is Google Business Profile, right.
So this is how we do it.
So here we have instant verification, video verification, postcard phone call email verification and
a bunch of different things.
Right.
Let’s go back to our Serp.
And um, first we’ll just, uh, you know, uh, instead of just optimizing right then and there, we’ll
first actually import all the heading tags that are required.
Since our, you know, our page says that we need at least 1111 headers or sorry, nine headers, I
would say.
And 11 has already been used because we have an FAQ section as well.
So I think if we go about 20 to 30% more than the recommended one, we are pretty much good to go,
right?
So about 30% of, uh, nine.
How much is it.
So I could use 1.3 into nine.
So that is about 12.
12 headers would be good enough.
So we are almost 30% more than the recommended one.
But I could add more.
We can never go wrong by adding more and more heading tags right?
So right here I have um a bunch of different things.
So what to do after verification is also really great thing.
And you can see instead of fakes, it makes more sense to add frequently asked questions.
All right.
And in the bracket.
Also I could add FAQs find so frequently asked questions.
All right this is H2.
And um how to get your business verified on Google.
So let’s add this one.
Again this is a really low difficult.
I would say this is a really easy keyword to rank for, and you would want to start with those keyword
itself, right?
And that’s why you would find that it’s so easy to optimize and in a very fast fashion.
And right after a listing out all the different ways, we need to also showcase that what to do after
that verification, what else needs to be done.
Right.
So let’s let’s, um, let’s see what other people are doing.
So you can see right here some website has just video verification.
Or you could do you could write it something like that.
Verify with uh video verification, verify your profile with a post card.
So instead of just post card verification you could, you know, play around and make a different variations
of it by making use of this kind of a, this kind of H3 tag.
Right.
So other than that, uh, what other things that we can make use of?
Uh, let’s see, let’s see, let’s see.
Okay.
Verify via email.
Verify.
All right.
So I think um, this is pretty much it.
These are all the heading tags that are required for our web page.
But we need content itself.
We need the details of the web page.
Right.
So just below this how to get your business verified on Google.
If I wanted to write this content for this H2 tag using I, what I’ll do is I’ll just hit space and
I will ask I to write anything about it.
So here I could add a section, or I could tell the AI to come up with SEO, uh, optimized title ideas
or article outline and maybe things like that, but I could just, uh, use command enter to write for
this particular H2 tag.
Right.
So you can see that, um, it’s um, just listing out each and every thing, and it has stopped right
here because it wants you to first verify whatever content it has written so far.
Does it make sense, and does it align with your website and the content that you want to rank for?
If so, you could continue by by using, you know, command enter again.
So by just entering command enter it will just keep on writing.
Next part fine.
So here you can see that, um, getting your business verified on Google is an essential step.
And so on and so forth.
If I go to optimize, you can see we have already crossed 20% mark.
Earlier we were at 9%, but now we are at 20%.
Fine.
You can add a bunch of different keywords over here.
You could see post card verification is something that um, instead over here you could add that right
here.
Fine.
So this kind of content would make sense.
You need to structure it so everything is not going to be done by AI.
You need some kind of proofread and you will have to do it on your own.
Right.
So the most commonly used verification methods include this kind of line can be removed because right
here you have that H2 tag.
Fine.
So the three things are right here.
And you can see even after removing bunch of different things our score remains as it is, which is
which is 20%.
Now this rankings, this will increase once you start adding more links.
Once you start adding more images and things like that, it is not solely based on the word count,
not solely based on the keywords that you have served in, and not solely based on long tail and short
tail keywords.
Fine.
So just um, by doing this, you could rank higher.
And, uh, there are a bunch of different things that you can do by entering a forward slash.
You could add a table image, you could add a code block, you could add, uh, you know, code numbered
list and so on.
Once you exhaust all the I word count that has been provided to you in the free plan, you could just,
uh, jump on to ChatGPT, which is completely free of cost to use.
And you could say something like, uh, you know, I’m trying to.
I am trying to write a blog post blog post titled.
And here’s where I’ll place the title of my blog post.
And I want you to write content.
Or I can say p text paragraph text for the h3.
And right here in the h3, I will provide instant verification.
Fine.
So we’ll give this task, uh, to ChatGPT.
And it will write the content for us.
So if I copy and paste this part in my frase.io, let’s see what kind of, um, you know, optimizations,
uh, result that we can see.
So I’ll just copy this.
I’ll hit enter, not command enter, but just enter and I’ll paste this.
Once I paste this, you can see the score has been increased uh, to 25%.
So that’s a 5% increase.
And uh, you could manually add keywords where you think that, um, uh, you know, uh, the keyword
which is highlighted doesn’t make sense more.
And you could instead make use of other keywords which you haven’t used so far.
So this is the kind of process that you follow.
And, uh, this is kind of an iterative process, but, uh, you know, you just need to keep on doing
this thing.
And I don’t think, uh, each and every content piece, uh, would take more than an hour or two, uh,
to create here, you know, really an optimized content if your keyword research is fantastic, if you
know what kind of, um, average word count you need average heading count that you need average links
that you need, then I think you’re pretty much good to go and rank your your page in terms of on page
SEO.
So that’s that’s all from my side.
If I just keep on, you know, writing for this entire blog post, citing the video will be way too
long and it will get really boring.
But I hope you get the point from 0 to 25%.
It says something that this app does work and is really great, and I’ve also shown you the structure
that you need to follow to create your blog post.
If you guys are enjoying this course so far, please make sure to stick, uh, till the end of this
course because you’re going to learn a hell lot of different things in this course itself, and I promise
you that this will be by far the best SEO and most comprehensive local SEO course that you have ever
seen.
And, uh, you know, with the, uh, advent of, uh, with the advent of, uh, AI technologies, I
don’t think any other SEO gurus or any other SEO courses are teaching how to leverage these different
AI tools to help you rank fast and get more organic traffic.
So again, if you have any questions, feel free to list it down below, and I’ll make sure to answer
each and every one of them.
Take care guys.
I’ll see you in my next video.