Perfect Home

All right guys.

So in this video, I’d love to share with you a way to properly optimize or get the perfect home page.

You know, often times what I find is business owners get their about us or meet the team page confused

with their home page.

There are often times, uh, optimizing their home page for About Us and all these different services

that they offer, and then they struggle to rank their internal pages or struggle to rank for their

own brand.

So what I’d like to walk you through right now is I’ll draw it out for you, and I’m going to give you

a step by step of suing the perfect home page, or at least a variation of a perfect home page, because

I know there is no such thing as a perfect in this world.

So right here I’ve pulled up my whiteboard.

and here’s what we are going to do.

Now consider that this little rectangle box right here is the home page.

All right.

Now design crow are separate than the SEO itself.

All right.

So what I’m going to walk you through here is the perfect home page and how we can optimize around our

brand.

So that way we are not competing with the internal pages, and we can at least get and convey the proper

information to our potential customers.

Okay, so let’s go ahead and start getting into this.

So anytime we are on a web page, there is always a title tag.

Let’s pretend the name of our brand is Net Mafia SEO company.

So I am going to set the title of this page as.

Net Mafia SEO company.

Now this title tag would show up on the Serp results.

I would say search engine results page.

Whenever someone finds SEO company or searches this SEO company keyword in their search engine like

Google or Bing.

They would find obviously few organic search results or organic listings.

Now, if the title of my page contains this word, I have made this as my branded title web page, right?

So this is what I am going to use next, is that you’re going to have an H1 tag for your page now Now,

generally only one H1 tag is used for your web page.

Again, this is going to be.

I’ll just duplicate this and instead of title I’ll just use h1 tag.

Now why is my H1 tag and title tag the same?

You have learned in the previous videos.

You know what?

I have just taught this in the previous videos?

that H1 tag and the title tag content can not be the same.

You have to add some variations in your H1 tag, even though plugins like Yoast SEO or Rankmath might

make the H1 tag the same as your title tag, but you have to jumble up or mix up the words you know

H1 tag to make it more relevant, right?

But then why am I contradicting my own statement by making the title an H1 tag the same?

Because we want to make the homepage branded.

Now I know that you offer a magnitude of multiple services, and that’s why you know you will have a

header at the top with a drop down menu, and that’s why you will have internal blocks on the page itself.

And at the bottom you will also have a footer.

Right.

That’s the basic structure or layout of any web page, not just the home page I’m talking about.

So when we are talking about optimization zones like the title tag and the H1 tag, this is for optimization

of the page that we are on.

So we don’t want to be talking about services like website SEO, e-commerce, SEO, local SEO, YouTube

SEO, Amazon SEO, etc. etc..

If you have multiple services, we want to put those in our title tag.

We want to put those in our footers.

We might want to have a paragraph, text, or a text on page that’s sized differently in order to convey

that message.

But at the end of the day, what we really want is we want to optimize around our brand name.

And then I’ll give you some instances for other pages.

All right.

So again, now in no particular order, this is generally what we want to see.

Our title and our H1 tag which will be the same as our brand name.

So let’s just say we have an H2 tag who is something I would write something like.

Let’s just say the H2 tag contains the text which will be who is behind.

Net mafia.

Okay, there seems to be some type of error behind Net Mafia SEO company.

So over here, oftentimes what I’ll find is business owners will create an About Us page separately.

But this used to be important many, many, many years ago.

And maybe for a blog maybe then it is an important because when I see a lot of information online related

to blogs or affiliate, I would want to get to know the person before I, you know, uh, gather the

knowledge from that web page or even purchase a product or a service through that link.

So that is also one of the reason why even my company website has an About Us page, despite my company

being a service based company.

But since I publish blogs on a regular basis and I put out informational and occasionally some commercial

content, I would like to, you know, present myself to the viewers before they, you know, gather

the knowledge from my blog post.

There has to be some kind of authority and build trust with your viewers.

And, uh, basically that’s why you would need an About Us page.

But generally speaking, if you are offering services or you are a service based business, you wouldn’t

necessarily require an additional About Us page.

You would essentially add that within your home page itself, you will have other pages like meet the

Team.

If you have other people working along with you within your company or you know, you have, um, you

have, uh, multiple different branches across the state and, uh, you would like to showcase all the

people who are working under you.

And, uh, that’s the only reason why you would essentially want a meet the team page.

All right.

Other than the meet the team page, you would also want a contact us page where you would list down

the name, address and phone number to maintain the, uh, you know, the nap across the citations and,

uh, continue the consistency.

So essentially, you rather use me, the team, and give a brief description of who you are and then

talk about your team members and more about the team, and then drill about them in an additional page.

So all in all, the home page is here’s who we are, here’s what we do, here’s where we do our services.

Here’s our team.

Here’s how to contact us and all other things.

Does that make sense to you all?

All right, let’s do another H2 tag.

I’ll just make a duplicate of this.

And within this h2 I’ll add I’ll add something like why hire Net Mafia SEO company?

All right.

Let me also add question mark at the end.

All right.

So this is an H2 tag.

Now we can have an H3 also in this page let me first structure this in a hierarchy way title will be

right here H1 will be under this.

Each two will be like this.

Each two again will be like this.

And now each three will be somewhere like here.

So I’ll just do H3 and the content will be what does.

Net mafia.

SEO company do.

All right.

So this is what I’ll put up in my H3 tag.

And here you could lay down where we have our paragraph tag.

And you could go on and on and write everything in detail.

So within the paragraph text I could add details.

Here I’ll just keep things simple and I will keep this as details.

So this would be details about what does Net Mafia SEO company do.

What do they generally do in terms of SEO?

Do they just focus on on page?

Do they just focus on off page and link building?

Or they take every little aspect of SEO, whether it is on page, off page, technical, auditing your

website, setting up your, uh, Google Search console and analytics everything.

Is that something that net mafia SEO company do?

If so, we will list down all the details within the paragraph text.

All right.

So this is how you do.

And then you could play around by, you know sizing it a bit differently.

And we could say that, um, you know, services like local SEO is offered, e-commerce SEO is offered,

YouTube SEO, Amazon SEO are other bunch of different Seo’s services that are offered by Net Mafia SEO

company right now.

One thing that I am noticing right now over here is that while I was creating title for the home page,

I forgot to list down meta description, which goes hand in hand with the title because the title and

the meta description would show up on the SERPs rather than within the home page itself.

So before a person lands up on our website, they would actually see up the results on their Google

search results.

Now, in order to make them actually want to click on that link so that they will be redirected to our

home page.

We have to craft a compelling title and meta description.

So the meta description words it’s going to contain, it’s going to be something like let me just write

it down right here.

Meta description.

And I would say something like the primary service that we offer followed by a hyphen.

And then I could add address.

Then again I would add a hyphen and then the phone number phone number.

And lastly a call to action or call to action would contain something like call now.

All right.

So this could contain something like call.

now.

All right, let me just, um, extend the size of my this, uh, rectangle box so that it fits the content

properly.

All right.

So this is basically an SEO structure.

Right now we are building a page from an SEO standpoint.

So our title would be the primary keyword, which is SEO company, and it has to be branded.

The same goes with our H1 tag you can see right here.

Then within the web page itself you will add a bunch of different H2 and H3 and the paragraph text which

will contain all the details.

Now we have covered that, uh, you know how to go about it, that how many h2’s how many h3’s do we

need on our web page to beat out our competition?

We have covered that in the last lecture, so I’m not gonna reiterate over that again, but I hope you

get the crux of it.

Lastly, we would also want something like an H4 tag where I could, you know, want user to take some

action before they just, uh, bounce off from the page so I can add something along the lines of let’s

just add an H4 tag.

So I’ll just add this and I’ll say H4 tag something like, uh, how to hire, you know, net Mafia SEO

company.

I’m not going to write everything in detail.

I’m just, uh, uh, arranging this over here.

This is an H4 tag, and then you could put information about the company, which would be in the paragraph

text again.

So I’ll just make a duplicate, I’ll add it right here.

And this details, uh, we are not talking about the design itself.

Right.

Whatever I’m structuring right here, we are not just taking into consideration about the design we

are considering in terms of SEO, and this is generally you optimize the home page of your local business

website.

All right.

Let’s furthermore get into this localization because this content structure will be on our home page.

So right here I’ll just extend my, my, you know, this, um, box right here.

Let me just, um, do it like this.

I hope so.

You guys can see this entire rectangle.

White box.

All right.

I’ll also arrange the content in a way that it appears as the body of my web page find.

Let me just grab all the text.

Fine.

Here’s what we have.

And I could maybe maybe I could, uh, change the font size so that we could fit all the other content.

All right, this is how it will go.

Now, at the top of any web page.

Not just your home page, but within your website.

Obviously, you are going to have a navigation bar from where people would click on at different internal

pages.

So right here let me just just add one separator or a stroke which will form something like this.

So at the top this is like a navigation bar.

Here you would add your header the header tag.

All right.

Then you would add something like meet the team.

And just below the meet the team you would want to add this as a dropdown.

So I will add something like let’s let me just put it like this that we have a privacy policy page.

Then I have the terms page, then I have group page.

So all these things would would actually show up.

Let me just, uh, drag it down a little bit.

And uh, just give me a moment so that I can, you know, place it right down here, mind.

Mine.

And, uh, within this, I would like to leave some space.

And, yeah, this is exactly how I would want to show up.

Then we’ll have the services option.

Right?

Services.

And just below that we would offer a bunch of different services.

So service one.

service two, service three, and so on and so forth.

So this is another, another option a dropdown menu.

And lastly we would have a contact contact us page where we would add the name address phone number.

We might even embed the Google Maps within the web page.

And uh can add an appointment booking plugin and access to your calendar so that they can book appointments

and so on.

It depends, but, um, what you’ll need to follow is the name, address and phone number.

And, you know, preferably also embed the map, the Google Maps embed.

Fine.

So this is what you would want to add.

One additional thing that I would suggest is that just just uh, besides your H1 and h2 tags, I would

want you to add a form as well.

So this form is basically something like a fill up form where people would fill up their name, their

email address, and what exactly are they looking from the company.

So are they looking for some purchase?

What kind of inquiry they would like to make?

And based on those inputs, you could follow up to that warm lead.

Now, I know I am not going to go in detail about how you should conduct your business, but this is

an ideal way to get more conversion on your website in terms of SEO structuring for your home page.

All right.

What you do not want to do is that put secondary pages, for instance, if you are putting up keywords

like local SEO Mumbai or local SEO New York in your H1 tag or H2 tag, we do not want to optimize our

home page for that particular keyword.

Why?

Because we have a separate page that’s about that topic itself.

It is already optimized for that keyword.

So this is essentially how you make your branded homepage in your header.

You will have your main stuff right here at the body.

What we do over here is where we are, where you can find us, meet our team.

You can drill down on the topics, but the homepage is to be branded.

And this is how I would do it if I were to start all over again.

The heading tags are for the optimization, not for the primary keyword that belongs on other pages

that we are optimized for.

But you are only competing with yourself if you do that.

You will be double optimizing a page.

You’re essentially going to be a victim of keyword cannibalization.

You’re not going to get any extra credit for it for it.

If you are ranking for a particular keyword for which you have already made a separate service page,

and you and you are using that same keyword within your home page itself.

You’re just going to get demoted.

So I hope this was helpful for you.

And, um, you know, just by laying out the home page to make it more branded for a local business.

One last thing before I end this lecture is after you put out the body content, which is right here,

you would also essentially want a footer at the bottom of the page.

So let me add a separator where you’ll have a footer.

Now this footer again would contain the title of the page, the title right then in the middle you would

essentially help people to navigate between different pages of your website.

So you could list down all the pages, all the internal pages, like, uh, your services, your blogs

and so on.

So you do not want to, you know, redirect to a drop down like services.

You would essentially want S1S1S2 and stuff like that.

So this is how you would want to list on all the pages in your drop down menu.

You could also redirect the traffic to your social media profiles.

That is a really great way to build trust and credibility around the space.

So social media profile or social media links I would say.

And again lastly I would add the name, address, phone number and if possible you could also add Google

Maps embed.

All right.

So if you have any questions, if you have any questions do not hesitate to leave it down below.

And I’ll look forward to seeing you in my next video.

Take care.